(HIS)TORY OF PINK
THE COLOR SPECTRUM’S FLIRTIEST, MOST FEMININE SHADE
DIDN’T ALWAYS BELONG TO THE GIRLS.
The fashion world loves the color pink for women. From blush to bubblegum and fuchsia to coral, it almost always pops up in a range of shades from season to season. It’s the ultimate expression of feminine dressing, but believe it or not, it’s historically more of a masculine hue.
In the early 1900s, pink was considered a shade of red –a strong, passionate color. Gatsby famously wears a pink suit in the 1925 novel The Great Gatsby, and children’s clothing veered toward pink for boys and blue for girls. Only after World War II did pink become feminized. Men came back from war and returned to the workplace; women left the factories to once again be homemakers. Feminine beauty products and fashion started to own the color.